Office and Look Add a Touch of Glamour to Isle of Wight Festival
This month, Office catered for festival goers who still wanted to look their best, even when wearing wellies and battling the elements at the Isle of Wight Festival.
Knowing their customers would still want to look glamorous at the muddy festival they provided a gorgeous 'Style Shack' in collaboration with weekly fashion magazine, Look.
To bring this beauty retreat to life, our experiential event team and stylists created a stylish boudoir where partiers could come and relax, recharge their batteries and be pampered, all within a cool kitsch British seaside environment.
Guests visited the tent and registered to receive one of many free treatments on offer and then took the opportunity to relax like VIPs in the waiting area. This area was decorated with blue, red and yellow picnic benches and deckchairs with plenty of free Look magazines for customers to leaf through while they waited.
Pamper booths in the same primary colours, featuring chic horizontal black stripes and retro light bulb lit mirrors, were the stations for professional beauticians to indulge guests with a treatment of their choosing, such as hair styling, make-up application, manicure or spray fake-tan.
We also provided other fun and games to keep people entertained including a coconut shy for customers to try their hand at winning a free pair of Havaianas flip-flops. A cheeky Kiss-Me Quick booth and seaside photo cut-out of cartoon beach bums in bikinis and trunks gave beautified guests a fun photo opportunity to show off their new look too.
Our event team also created and managed an inflatable tent full of shoes on white plinths backstage for VIPs to collect a complimentary pair of Office shoes. The list of Celebrities who visited the backstage area was very impressive ranging from Debbie Harry of Blondie to The Saturday’s and Florence and the Machine.
The Style Shack proved a popular location for many festival-goers and 738 people received a free beauty treatment with many more visiting to just relax in the nostalgic seaside theme. The Style Shack was a great way to create a brand experience with impact. Allowing Office and Look Magazine to reach their mutual audience by positioning a fun and quirky alternative to usual festival activities on offer.
If you need help with creative branding or experiential ideas to connect with your audience then please get in touch at info@logistikgroup.com.
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What's most depressing about the end of summer?
| Lang | Value |
|---|---|
| The nights start getting darker | 2 |
| I've had my annual holiday | 1 |
| The fact it never felt like summer | 3 |
| That it's only three and a bit months until Christmas | 2 |
| All the girls put their legs back into wooly tights | 3 |
| All the boys stop taking their tops off | 2 |
| Nothing, autumn is an enchanted fairyland | 2 |
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