James Wilkins: Challenging Health & Safety Behaviour
James Wilkins: Packing a Punch
Dirk Mischendahl: The Fun Factor
James Wilkins: Two P’s in a Pod
Andy Payne: Perfecting the Nuances of Grammar
CATEGORIES
CONTRIBUTORS
ARCHIVES
Where Branding and Dentistry Meet
James Taylor & Partners is a dentist with a difference. What began as an ordinary dental practice in Castleford, has expanded into a multi-offer experience for customers who can also detox in the day spa, relax in the café or enjoy one of the exclusive cosmetic dental procedures or skincare treatments.
To help promote this unique proposition James Taylor asked our brand specialists for a new brand identity that would bring the disparate existing strands together under one strong umbrella brand.
Our designers understand that strong branding is vital to more than just marketing and advertising, it helps strengthen many other communication channels that the customer is exposed to such as websites, products, retail experience, signage, and even the staff. Therefore in the initial phase they explored how to deliver a customer experience that befits the prestige of the James Taylor brand from the various points of initial interaction and onwards.
In an intensive workshop key stakeholders were asked to describe ‘the James Taylor way’, defining the values that will help to futureproof the business and provide a clear and consistent framework to work from. Values such as; ethical, consistent, inspiring, confident, caring, fair, credible, knowledgeable and discerning were recorded on a brand wheel and Pride was identified as what it truly meant to be a James Taylor brand; part of a family rather than a hierarchy.
The next step is to analyse the information gleaned from the insight stage to look in depth at how a group of brands will work together, with James Taylor being at the core. The branding team will create a set of brand guidelines, that clarify the values, proposition, brand names, brand identity, tone of voice and use of imagery.
The new brand will be clean, simple and modular, allowing for further group growth as the business continues to expand, this will give James Taylor the competitive advantage it needs to really stand out whilst remaining true to its values.
If you’d like to know more about how we can help you create a new brand or develop an existing one into something fresh and enticing then please get in touch at hello@thisisbrandnew.com.
LOGISTIK GROUP: Looking for an inspiring work placement? Looking for ideas to improve the placements you offer? Then check out our story http://ow.ly/2z7jp
What's most depressing about the end of summer?
| Lang | Value |
|---|---|
| The nights start getting darker | 2 |
| I've had my annual holiday | 1 |
| The fact it never felt like summer | 3 |
| That it's only three and a bit months until Christmas | 2 |
| All the girls put their legs back into wooly tights | 3 |
| All the boys stop taking their tops off | 2 |
| Nothing, autumn is an enchanted fairyland | 2 |
Fill in your name and email to sign up to our monthly newsletter and get the latest from Leeds and London.
