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PWS: The sign of a quality kitchen retailer
Late last year our communication experts helped PWS, the leading UK distributor of quality kitchen components, capture the essence of its luxury brand, Metris, through an intensive brand workshop with key stakeholders and produced a set of brand values to shape future advertising and internal communications.
Following this, we then suggested the most appropriate channels to communicate the new brand. The first is an ongoing facilitator guide for engagement days, to keep customers updated and engaged with the brand and ensure a consistent sales approach. And most recently, our specialist team of brand designers and copywriters created a series of fresh and amusing trade advertisements for its award-winning premium brand Metris and PWS Worksurfaces.
Both sets of advertisements have been designed to give PWS the stand out amongst run of the mill kitchen advertisements typically seen in trade magazines. The underlying message for both ads is to promote its strengths; its people, its sophisticated and excellent service and its comprehensive high-quality product-range.
The first concept uses the tagline; “Your customers will love our fitters as much as their worksurface”. These adverts feature a personal framed photograph of a PWS fitter sitting atop the customer's newly-fitted luxury kitchen worksurface. Designed to add a touch of wit and personality, the adverts reassure prospective dealers that the level of service will be second to none and the friendly and professional approach will appeal to their customers.
To capture the attention of premium kitchen dealerships’ and promote the Metris brand we also developed the slogan “The sign of a quality kitchen retailer” and positioned this alongside the image of a dealership door emblazoned with the Metris ‘badge of honor’. The concept behind this design is to entice customers to become an exclusive Metris dealer and attract new business with the prestige of the Metris name.
PWS places great importance on personal relationships with its customers and suppliers as well as its high quality range of products. With this in mind we have helped to highlight this point of difference to set PWS apart from its competitors and better engage customers and consumers with its unique selling points. Keep an eye out in the June issue of KBB (Kitchens Bathrooms and Bedrooms) for the first appearance of the Metris ad followed in July with the launch of the PWS Worksurfaces campaign.
If you’d like creative concepts to help bring your brand to life then please get in touch with us at hello@thisisbrandnew.com
LOGISTIK GROUP: Sweet caffeinated joy - http://youtu.be/M0D3jKLz6sA. Our Brenda (the vendor) may need a little update hint hint.... ;-)
What's most depressing about the end of summer?
| Lang | Value |
|---|---|
| The nights start getting darker | 2 |
| I've had my annual holiday | 1 |
| The fact it never felt like summer | 4 |
| That it's only three and a bit months until Christmas | 2 |
| All the girls put their legs back into wooly tights | 4 |
| All the boys stop taking their tops off | 2 |
| Nothing, autumn is an enchanted fairyland | 3 |
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