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M&S Outlet Rolls Out the Red Carpet
Taking inspiration from the recent award season we helped M&S Outlet create a star-studded VIP experience for 150 store managers and head office staff, delivering a glamorous Oscar-themed award ceremony following its bi-annual conference.
The conference brought together the M&S Outlet management team to communicate key business messages and discuss last year’s figures and performance. In addition, four engaging breakout sessions in Womenswear, Menswear, Lingerie and Home were created to inspire delegates and outline the coming seasons’ product lines.
We oversaw the entire management of this event including the styling and theming, production and venue liaison. Our digital experts recorded vox-pops with a number of delegates in a specially themed area. In the day-time this backdrop was styled like a tropical beach vista dressed with palm trees, deck chairs and beach balls and in the evening our in-house stylists transformed the scene into a film-set complete with director’s chairs and clapperboards.
Continuing with the Hollywood theme we created a VIP party fit for the A-list, to celebrate the much lauded ‘Outlet Oscars’ where individuals are rewarded for their contribution to the business.
On arrival guests were greeted by a red carpet ‘walk of fame’ emblazoned with gold stars which detailed the awards due to be handed out, these included ‘Manager in a Leading Role’, ‘Manager in a Supporting Role’ and ‘Fellowship of the Outlet Academy’ amongst others.
Two oversized gold-glittered Oscar statues towering at 8ft and six huge gold candelabras measuring just under 4ft flanked the entrance and set the scene for the evening. The glitz and gold theme continued indoors on the stage with an additional two Oscar statues and some stunning 8ft drop chandeliers.
An elegant red and gold chaise-lounge and black and gold vanity screen created the ideal romantic setting for the jazz band. Ten iconic images of Hollywood movie stars such as Marilyn Monroe and Humphrey Bogart were displayed throughout the venue so guests could mingle with the stars of yester-year.
To make them feel like the real stars of the night a paparazzi photographer completed the illusion snapping pictures of guests who were dressed to impress.
The award ceremony was the perfect end to a great day for the delegates. The exciting visual impact and carefully planned management ensured the event was engaging and memorable. By instilling the event with a sense of occasion M&S Outlet could congratulate the hard work of its staff and give them a night to remember.
If you’d like help creating an engaging live event please get in touch at info@logistikgroup.com
LOGISTIK GROUP: Looking for an inspiring work placement? Looking for ideas to improve the placements you offer? Then check out our story http://ow.ly/2z7jp
What's most depressing about the end of summer?
| Lang | Value |
|---|---|
| The nights start getting darker | 2 |
| I've had my annual holiday | 1 |
| The fact it never felt like summer | 3 |
| That it's only three and a bit months until Christmas | 2 |
| All the girls put their legs back into wooly tights | 3 |
| All the boys stop taking their tops off | 2 |
| Nothing, autumn is an enchanted fairyland | 2 |
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