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New Website for BBC World Challenge 2010
Now in its sixth edition, the World Challenge is a global competition aimed at finding projects or small businesses from around the world that have shown enterprise and innovation at a grass roots level.
Last year BrandNew, our digital and design agency, helped significantly increase the reach of the project with previously unseen numbers of people voting for their favorite projects. Due to this phenomenal success, BrandNew and BBC are coming together again for World Challenge to ensure that this year is even better than the last.
Following on from last year’s achievements BrandNew has designed and further developed the website to promote enhanced interactivity and engagement. They have also designed a suite of online display advertisements, and will develop and manage the email campaign to over 50,000 contacts over the course of the campaign.
The website, http://www.theworldchallenge.co.uk/, went live earlier this month and the competition will end on 4th December 2010. Throughout the campaign BrandNew will be entrusted with managing all video content and providing full analytics and reporting to the BBC, showing the performance of the site over the 10 month period.
The World Challenge is organised by BBC World News and Newsweek, in partnership with Shell and is all about championing and rewarding projects and businesses which really make a difference.
Businesses or projects from around the world that promote sustainable development are eligible for entry. The projects are then filmed by BBC World News and features on Newsweek magazine and on the World Challenge website. Projects can be entered under six different categories. The winner receives a grant of $20,000, with $10,000 going to each of two runners up.
Last year BrandNew helped the BBC almost double its database of people registering details via the website. There were also over 120,000 votes in 2009 which was a huge leap from the previous year.. Here’s wishing everyone the best of luck and hoping for another successful year!
If you think BrandNew could help you with your creative digital needs then please get in touch at hello@thisisbrandnew.com
LOGISTIK GROUP: Looking for an inspiring work placement? Looking for ideas to improve the placements you offer? Then check out our story http://ow.ly/2z7jp
What's most depressing about the end of summer?
| Lang | Value |
|---|---|
| The nights start getting darker | 2 |
| I've had my annual holiday | 1 |
| The fact it never felt like summer | 3 |
| That it's only three and a bit months until Christmas | 2 |
| All the girls put their legs back into wooly tights | 3 |
| All the boys stop taking their tops off | 2 |
| Nothing, autumn is an enchanted fairyland | 2 |
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